The International Trade Centre is developing a trade portal to help SME’s in Vietnam approach international trade. I designed the logo and brand guidelines.
I took inspiration on Chim-Lac, Vietnam’s imaginary bird; it’s legend and folklore. The unfolding circle and Chim-Lac represent the dynamism of trade. The colours evoke to sustainable development which is one of the main objectives of this trade initiative.
I designed the brand guidelines which specify the usage of the logo, this are some slides of a longer document.
| Creative concept
| Brand guidelines